Envision the future of
Marketing Procurement
Excellence.
The Marketing Procurement Academy, EXPERT program is a professional learning & development curriculum. It gives you the tools, knowledge, and skills to accelerate your career and impact on value creation.
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It benefits those who lead a Marketing Procurement organization with a vision to accelerate its talent development, value creation, and influence at C-level.
Join our exclusive community with a 12 months subscription to the Marketing Procurement Academy. Receive continued access to all of the course videos, fortune 500 business cases, Q&As, and additional resources.
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Key features
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Who is it designed for ?
The EXPERT program is for people who are accountable for setting the overall vision and strategic direction of Marketing Procurement.
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Whether you are…
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A Director, VP or CPO responsible for setting the strategic vision of Marketing Procurement.
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an Agency, Marketing, Finance or Sales interested in how to elevate the interactions with Marketing Procurement at a strategic level.
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The EXPERT program is for you!
By the end of this program, you will...
ENVISION
what Excellence
in Marketing Procurement is
It starts and/or ends with the vision:
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Best-in-class Marketing Procurement enables Consumer-centric creativity and strategically orchestrates an efficient operational model to deliver it.
INFLUENCE
at C-level with the right mindset,
behaviors and mesaures
Marketing Procurement at its best...
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... helps C-level executives make informed decisions that drive value creation and long-term success for the whole organization.
AMPLIFY
the type of Value Creation
brought to the business
Create a higher impact on the output vs. just optimizing the throughput.
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Strategic influence requires the best talents, match-fit organizational models, and the finest Agency talents to yield the best value creation.
DESIGN
the highest performance
Marketing Procurement organization
Culture, People, Behaviors.
High-performing Marketing Procurement has a clear vision aligned with Marketing, diverse talents, and fosters value accretive relationships.
EXPERT Programs Syllabus
The Marketing Procurement EXPERT program is composed of 4 modules. Each module is divided in 3 sessions.
MODULE 1 - C-level influence
WEEK 1
Introduction
to C-level mindset
C-level executives need to prioritize customer-centricity over individual functional goals, have a strategic mindset, be results-oriented, foster innovation, creativity, embrace continuous learning, and be effective collaborators. Several of those traits are necessary for Marketing Procurement to success. We will explore how to practice those transferable skills and traits while create value for the business.
Course length: 57 min
Estimated completion time: 2h
WEEK 2
Total shareholder
return
C-level unifying goal is to drive TSR. In this session, we will explore value beyond savings. Marketing Procurement savings can of course contribute to shareholder return by reducing costs but also by creating other type of value, mitigating risks, and driving innovation. By optimizing what Marketing Procurement measures as value, companies can enhance their financial performance, which can lead to increased shareholder value. Ultimately, what you measure impacts behaviors.
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Course length: 49 min
Estimated completion time: 2h
WEEK 3
Leadership behaviors
for higher impact
Effective leaders are visionary, have integrity, empathy, adaptability, accountability, confidence, and passion. Marketing Procurement at its finest is able to inspire and motivate others with a clear and compelling vision for the future, while acting with honesty, transparency, and ethics. They understand and consider the needs and feelings (empathy matters), while being able to navigate complex challenges and remain focused on goals. They take responsibility for their actions and work toward a shared purpose.
Course length: 1h20 min
Estimated completion time: 2h
MODULE 2 - Organizational models
WEEK 4
End-to-end
transformation
Marketing Procurement can help lead strategic, operational, digital, and innovation transformations within a company's marketing function. By leveraging Procurement expertise and working closely with Agencies and suppliers, marketing can become more efficient, effective, and innovative, delivering greater value to the organization and its customers. By streamlining and optimizing the marketing supply chain, marketing procurement can free up resources for more strategic activities and value-added initiatives, while improving the ROI of marketing investments and increasing profitability.
Course length: 1h13 min
Estimated completion time: 2h
WEEK 5
Value stream mapping
applied to Marketing
Value stream mapping is a lean manufacturing technique that is used to analyze and improve the flow of materials and information through a production process. Value stream mapping can be applied to various areas within the marketing function to identify opportunities for improvement, streamline processes, and reduce costs. By working closely with suppliers and cross-functional teams, marketing procurement can improve efficiency, collaboration, and overall effectiveness of the marketing supply chain. It applies to advertising campaigns, Marketing assets, and Creative processes.
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Course length: 56 min
Estimated completion time: 2h
WEEK 6
Shared accountability
and KPIs
Shared accountability involves holding multiple parties responsible for achieving a common goal or outcome. Shared accountability involves establishing clear goals and metrics, fostering collaboration and communication, sharing risks and rewards, and measuring and tracking progress toward the common goal. By applying these principles, Marketing Procurement can help drive better outcomes and results for the business while maintaining or improving the quality of marketing materials and services.
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Course length: 1h10 min
Estimated completion time: 2h
MODULE 3 - Talent pipeline
WEEK 7
Emerging leader
program
An emerging leader program in Marketing Procurement is a development initiative designed to identify and nurture high-potential individuals who have the potential to become future leaders in the marketing procurement function. The program typically involves a structured curriculum of training and development activities, including workshops, mentorship, on-the-job training, and leadership coaching. An emerging leader program in Marketing Procurement can benefit both the individual participants and the organization as a whole. For individuals, the program can provide a clear path for career development and help them build the skills and experience they need to progress to more senior roles.​
Course length: 1h10 min
Estimated completion time: 2h
WEEK 8
Talent supply &
development strategy
A talent supply and development strategy is critical for building a capable team that can deliver value to the business over the long term. A talent supply and development strategy in Marketing Procurement needs to identify, attract, develop, and retain the talent required to achieve the business goals. Talent acquisition involves recruiting individuals with the skills and capabilities required for the function, while talent development provides training, coaching, and practice opportunities to build skills. Talent retention focuses on creating an environment that attracts and retains top talent, and succession planning involves identifying key roles and individuals to develop a pipeline readiness.
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Course length: 52 min
Estimated completion time: 2h
WEEK 9
Creating a
destination organization
To become a desirable destination organization, Marketing procurement must focus on several key strategies. These include developing a strong employer brand that promotes the organization's culture and values, offering competitive benefits packages to attract and retain top talent, providing career development opportunities, and recognizing and rewarding employees for their achievements. Fostering a positive work culture that values teamwork, open communication, and collaboration is essential. To achieve these goals, Marketing Procurement leaders must develop a talent supply and development strategy that includes talent acquisition, development, retention, and succession planning.
Course length: 58 min
Estimated completion time: 2h
MODULE 4 - C-level transferable skills
WEEK 10
The Art & Science of
Marketing Procurement
The successful practice of marketing procurement requires a combination of both art and science skills to create a balanced approach that delivers value to the organization. The "Art" of marketing procurement involves developing relationships, influencing stakeholders, and negotiating with suppliers to achieve optimal results. This requires strong communication and interpersonal skills, as well as the ability to think creatively and strategically to identify opportunities for value creation. On the other hand, the "Science" of marketing procurement involves data analysis, benchmarking, and performance tracking to identify areas for improvement and measure the effectiveness of procurement activities. This requires strong analytical skills, attention to detail, and proficiency in using procurement technologies and tools.
Course length: 49 min
Estimated completion time: 2h
WEEK 11
Reconciling
conflicting priorities
Conflicting priorities between Marketing and Marketing Procurement often arise due to their differing goals and objectives. Marketing may prioritize creativity, speed, and innovation, while Marketing Procurement may prioritize cost savings, risk management, and process efficiency. This can create tensions between the two departments, leading to conflicts over budgets, timelines, and supplier selection.
To reconcile these conflicting priorities, both departments need to develop a shared understanding of their goals and objectives. This can be achieved by establishing clear communication channels, developing shared performance metrics, and aligning their strategies with the overall business objectives.
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Course length: 1h15 min
Estimated completion time: 2h
WEEK 12
Leading from a
position of influence
Marketing Procurement can lead from a position of influence by building relationships, providing valuable insights and aligning objectives with Marketing and the overall business. To reconcile conflicting priorities, it's important to focus on shared goals, collaborate regularly, and find win-win solutions. Marketing Procurement can demonstrate their expertise by providing insights on supplier performance and cost-saving opportunities. By working together with Marketing and other departments, Marketing Procurement can influence decision-making and gain support for their initiatives. It's important to gain trust by understanding stakeholder needs and objectives. By aligning their objectives with the overall business goals, Marketing Procurement can gain credibility and influence decision-making in a positive way.
Course length: 1h20 min
Estimated completion time: 2h
Join today the Marketing Procurement Academy
Designed for the specific needs of professionals who are accountable for setting the overall vision and strategic direction of Marketing Procurement. This EXPERT program will help you accelerate talent development, value creation and influence at C-level
About your instructor
Magid's learning journey from Marketing Procurement to C-level:
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Magid has wealth of professional experience across major international companies such as L'Oreal, Procter & Gamble and General Mills. He practiced Marketing Procurement at the highest level in both developed and fast growing markets globally.
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He led Marketing Procurement organizations responsible for the sourcing of several billion $USD worth of brand building services per annum. This included media, advertising Production, creative agencies, e-commerce and all Corporate Services.
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He served on the Marketing Procurement board of the World Federation of Advertisers supporting its industry-wide initiative to enhance the Marketing Procurement discipline.
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Magid is co-founder of digital media privacy company called Compliantâ„¢ and the founder of The Marketing Procurement Academyâ„¢.
FAQ
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The Marketing Procurement Academy, FUNDAMENTALS Program.