Equip yourself for
Marketing Procurement
Excellence.
The Marketing Procurement Academy, FUNDAMENTALS program is a professional learning & development curriculum. It gives you the tools, knowledge and skills to accelerate your career and impact on value creation.
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It benefits those who want to succeed in Marketing Procurement and those at Agencies, Marketing, Sales or Finance who want to get the most out of collaborating with Marketing Procurement.
Join our exclusive community with a 12 months subscription to the Marketing Procurement Academy. Receive continued access to all of the course videos, fortune 500 business case, Q&As and additional resources.
Key features
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Who is it designed for ?
The FUNDAMENTALS program is for any person interested in learning more about Marketing Procurement.
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Whether you are…
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A new practitioner who took a first Marketing Procurement role straight from University or from non-Procurement background.
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An agency who wants to understand the role of Marketing Procurement to help maximizing value through the Agency/Client relationship.
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Marketing, Finance, Sales professionals interested in learning about Marketing Procurement to enhance internal collaboration and better align business goals.
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The FUNDAMENTALS program is for you!
By the end of this program, you will...
UNDERSTAND
what Excellence
in Marketing Procurement is
Defining Excellence is the first step to reach it.
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We will establish what Excellence in Marketing Procurement means and how to set yourself, your business partners and agencies up for success.
KNOW
how to measure, track and report
Value Creation
If you can't measure it, it doesn't exist...
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We will identify the requirements to be able to quantify, track and report every type of value creation to make it visible to your key stakeholders.
MASTER
the various important concepts
of Value Creation
Don't let yourself fall in the cost cutting trap.
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We will explore the multiple ways to create value for your business, with your internal partners (Marketing, Sales, Finance) and with your Agencies.
DISCERN
the key pillars of
people & development
I understand, master, know... so now, what?
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We will highlight best practices that sustain all FUNDAMENTALS overtime in an organization across its culture, L&D and talent profiles.
FUNDAMENTALS Programs Syllabus
The Marketing Procurement Fundamentals program is composed of 4 modules. Each module is divided in 3 sessions.
MODULE 1 - Pre-requisite
WEEK 1
Introduction
We will cover the broad spectrum of areas that Marketing Procurement can positively impact from the Procurement basics: optimizing Total Cost of Ownership, streamlining processes, agency relationship management; to Strategic Sourcing: new Technology Adoption, Disruptive Innovation, Sustainability, Ethical Sourcing and Supplier Diversity.​
Course length: 57 min
Estimated completion time: 2h
WEEK 2
Categories & Specificities
Each category requires specialized knowledge and expertise to effectively source and manage goods and services. Marketing procurement practitioners must have a deep understanding of each category's specificities to drive value across: Advertising, Branding, Creative Services, Market Research, Digital Media, Adtech/Martech... etc.
Course length: 49 min
Estimated completion time: 2h
WEEK 3
Resolve challenges
Marketing procurement can face a variety of challenges that can make it difficult to effectively source and manage marketing goods and services. We will explore ways to solve some of the top challenges Marketing Procurement faces including: measuring success, lack of internal alignment, Agency relationships and Digital transformation.
Course length: 1h20 min
Estimated completion time: 2h
MODULE 2 - Creating Value
WEEK 4
Key Opportunities
Marketing Procurement at its best can create unique opportunities to optimize costs, relationship management, innovation, and improve the overall efficiency and effectiveness of the business process. By creating these opportunities, Marketing Procurement can help organizations to achieve their Marketing objectives and drive business growth.
Course length: 1h13 min
Estimated completion time: 2h
WEEK 5
Internal Collaboration
Effective collaboration across internal stakeholders is critical to the success of Marketing Procurement initiatives. By aligning closely across functions, Marketing Procurement ensures that strategies can deliver against broader business objectives. These functions include: Marketing, Media, e-commerce, Market Research, Finance, IT, Sales... etc.
Course length: 56 min
Estimated completion time: 2h
WEEK 6
External Collaboration
Effective collaboration across external stakeholders is critical to the success of Marketing Procurement initiatives. By working closely with these stakeholders, Marketing Procurement can ensure that Marketing plans and procurement strategies are aligned with broader Ethical, Social, Environmental, and industry trends to secure a competitive edge.
Course length: 1h10 min
Estimated completion time: 2h
MODULE 3 - Measuring Value
WEEK 7
Innovative Sourcing
levers
By leveraging innovative sourcing levers (beyond bidding, price reduction, consolidation), Marketing Procurement can help brands remain competitive, optimize total costs of ownership, and achieve better value for money when sourcing marketing goods and services. We will explore co-creation and innovation partnerships, Agile sourcing and Digital marketplaces.
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Course length: 1h10 min
Estimated completion time: 2h
WEEK 8
Total cost of
ownership
It's never only about price! By considering all TCO factors, Marketing Procurement can help brands make better informed decisions and select marketing goods and services that provide the best value for money over their entire lifecycle. Evaluating the TCO of marketing goods and services, marketing procurement can most importantly help brands get better value for money.
Course length: 52 min
Estimated completion time: 2h
WEEK 9
KPIs and
measurement
Most effective Marketing Procurement track value as opposed to only cost savings. We will explore all that Marketing Procurement can use as Key Performance Indicators (KPIs) to measure the effectiveness of their contribution and achieve their strategic objectives. Some important KPIs are: time to market, stakeholder alignment and strategy affinity with Marketing goals.
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Course length: 58 min
Estimated completion time: 2h
MODULE 4 - People & Development
WEEK 10
Soft & Hard
Skills
By possessing a combination of soft and hard skills, Marketing Procurement practitioners can effectively balance procurement activities, and drive value for their organization. Soft Skills: effective communication, influence, creative problem-solving, adaptability. Hard Skills: Procurement expertise, Marketing knowledge, Financial acumen and new tech.
Course length: 49 min
Estimated completion time: 2h
WEEK 11
Career
Path
Marketing Procurement leads to many exciting career opportunities. The best career path is one that aligns with your individual goals, interests, strengths, and provides opportunities for growth and impact. We will discuss Pros&Cons to specialize in marketing procurement vs. seeking out opportunities for cross-functional development.
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Course length: 1h15 min
Estimated completion time: 2h
WEEK 12
Marketing for
Non-Marketers
Marketing Procurement should always strive to understand Marketing as a whole and work closely with Marketing teams to ensure that procurement activities support the overall Marketing strategy and goals. This requires a fair level of understanding of Marketing Strategy, Marketing Mix, Marketing Channels, Creative Services and of course Marketing budgets.
Course length: 1h20 min
Estimated completion time: 2h
Join today the Marketing Procurement Academy
Designed for the specific needs of working as or working with Marketing Procurement. This FUNDAMENTALS program will help you acquire the key concepts of Marketing Procurement from value creation to its measurement and skills required to succeed.
About your instructor
Magid's learning journey from Marketing Procurement to C-level:
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Magid has wealth of professional experience across major international companies such as L'Oreal, Procter & Gamble and General Mills. He practiced Marketing Procurement at the highest level in both developed and fast growing markets globally.
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He led Marketing Procurement organizations responsible for the sourcing of several billion $USD worth of brand building services per annum. This included media, advertising Production, creative agencies, e-commerce and all Corporate Services.
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He served on the Marketing Procurement board of the World Federation of Advertisers supporting its industry-wide initiative to enhance the Marketing Procurement discipline.
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Magid is co-founder of digital media privacy company called Compliantâ„¢ and the founder of The Marketing Procurement Academyâ„¢.
FAQ
Questions your fellow peers asked when enrolling into
The Marketing Procurement Academy, FUNDAMENTALS Program.